Web Analytics Consulting Firm Semphonic Approved for GSA Federal Supply Schedule

NOVATO, CA--(Marketwire - March 1, 2011) -   Semphonic, the world's largest independent Web analytics consultancy, announced today that it had been awarded a Schedule 70 - Information Technology (IT) services supply contract by the U.S. General Services Administration (GSA), the procurement arm of the federal government.
The five year GSA contract allows US federal government agencies worldwide to contract more easily with Semphonic for Web analytics and professional services. GSA is the federal government agency that sets policy for procurement by federal agencies and screens applicants for GSA listing through a rigorous and lengthy review process.
Federal agencies and state and local agencies that participate in the GSA program may now contract for Semphonic's Web analytics services through Information Technology Schedule 70. Semphonic is listed in 132-51, Information Technology Professional Services, and is GSA contract number GS-35F-0243X.
"The government has some of the most complex websites in the world," said Semphonic VP of Strategic Analytics Phil Kemelor, who heads the company's government and non-profit business and is a frequent speaker at the Potomac Forum, a leading educational and training organization serving the US Federal government community. "It's critical that these organizations manage their data and measurement objectives strategically and efficiently."
 As the world's leading Web analytics consultancy, Semphonic provides large scale enterprises with the strategies and metrics that allow them to maximize the performance of their websites.
"Semphonic is the first and only GSA-certified dedicated Web Analytics consultancy," said Gary Angel, President of Semphonic. "We've built up a unique set of methods and processes to make rich measurement and optimization of public sector sites possible. Going through the GSA process is evidence of how committed we are to this market and how important we think measurement is to the public sector."
Semphonic has long been an advocate and educator about Web analytics for the Federal government community, having conducted research for the Web Analytics Association on the state of Web analytics in the public sector.
About Semphonic:
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include the National Institutes of Health, the National Cancer Institute, American Express, Genentech, National Heart Lung and Blood Institute, National Geographic, and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://semphonic.com.